Safekeeping Your Good Name!....

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Gerity Law Group, PLC
3300 North Central Avenue
Suite 2000
Phoenix, Arizona 85012
(800) 659-7575
(602) 274-4400
(602) 274-4401 fax

Our Areas of Practice:

Other Intellectual Property

Arizona Only
Litigation - Intellectual Property
Litigation - Business Disputes
Business Formation and Maintenance
Contracts and Agreements
Real Estate Matters


Got a Business Name, Logo, or Slogan You Want to Protect?  Then You Need to Register a Trademark.

You've come to the right place.  The Gerity Law Group, PLC, is here to help protect your business and your name.  Don't trust your extremely valuable intellectual property to some discount website.  Your name, slogan or design is how you distinguish your products or services from those of your competition.  If you're already using your name, slogan or design, then you've already developed good will and "brand" recognition in the market, and if you haven't started using it yet, that's exactly what you need to develop.  Don't allow your competition to capitalize on your hard work and good name.  More importantly, don't cut corners when it comes time to secure your legal rights and protect your trademark.

Your trademark defines your business, and the law defines your trademark rights, so now is the time to get a lawyer on your side, and not just any lawyer.  You need an experienced lawyer who knows the ins and outs of trademark law and how to help you through the maze of the United States Patent and Trademark Office--one who has actually been nationally licensed to practice before the United States Patent and Trademark Office.  Remember that the process of registering a trademark is basically an adversarial proceeding--the examiner, a government employee assigned to handle your application, has to search existing trademarks and issue a rejection of your application if there are any potentially conflicting existing marks or if there are any legal, technical or procedural problems.  Your best bet is to hire an experienced attorney who can not only respond to these kinds of legal objections, but who has the experience to avoid many of them right from the start.  Our attorneys fit that bill and will help you to file a trademark application that maximizes your legal protection and the likelihood that your application will successfully become a registered trademark.

Our services don't stop with helping you to secure your trademark, either.  We are also able to assist with ongoing maintenance filings required by the USPTO to keep your mark active and registered.  In addition, once your mark is registered, we can help with enforcing your trademark, both informally and through the courts if a lawsuit becomes necessary to enforce your mark.  We can also help if you find yourself on the receiving end of a demand letter from another trademark owner, the so-called "cease and desist" letter.

Take a look around the site to learn a bit more about various types of intellectual property, such as trademarks, patents and copyrights and the protection you can obtain.  Then contact us when you're ready to discuss taking the right step to protect your business and your name.

Because every legal matter is different, and cannot be addressed in the generalized context of a web site, you should not rely upon the information provided on this site as legal advice, nor should you construe anything on the site to be an offer to represent you or to create an attorney-client relationship.  Legal advice can only come from a qualified attorney after having had an opportunity to become familiar with all of the specific facts and circumstances of a particular legal matter, and then to apply or research the relevant law.  See the Terms of Use page for more information.